AddThis SmartLayers

Press coronavirus ad campaign shortlisted for national honour

A public health awareness campaign run by the regional and national press with the government has been shortlisted for an award.

The ‘All in, all together’ coronavirus public information campaign is nominated in the ‘Media Collaboration – Covid-19′ category at the Media Week Awards.

The advertising partnership, launched in April, was developed by the newspaper industry and supported by the Society of Editors.

Messages created as a result of the campaign were run in hundreds of titles across the country.

How the campaign was launched on the front of Portsmouth daily The News

How the campaign was launched on the front of Portsmouth daily The News

Gideon Spanier, awards organiser Campaign’s UK editor-in-chief, said: “These are uniquely challenging and difficult times for everyone working in UK commercial media, so there is all the more reason to recognise and reward the great work, invention, collaboration and resilience that are the hallmarks of this industry.”

The winner will be announced in October.