Regional journalists are set to sleep in a football ground on their patch for charity.
The event will raise funds for the trust and Blackburn Foodbank.
Entry is open to individuals, groups and businesses, with each person asked to raise a minimum of £100 towards the fundraising tally.
Luke Beardsworth, editor of Lancs Live, said: “We are happy to be partnering with the Blackburn Rovers Community Trust for their sleep out this year.
“Blackburn Foodbank does exceptional work but in 2020 it shouldn’t be so vital that they have to do so.
“I am grateful we will be able to play a small part to help local people who are in crisis.”
Jess Clegg, events and fundraising officer at the trust, added: “We’re thrilled to have a heightened media profile for this year’s Sleep Out, with Lancs Live able to offer even greater reach for the concept and hopefully increase the participation levels and donations for this vital local cause.
“It’s admirable to see the Lancs Live team being willing to undergo the challenge themselves, really getting to the heart of the story and sharing that understanding and empathy of what the idea stands for and who benefits from it.
“We can’t wait to work in partnerships to share the tales behind the participants and ensure that the widest possible audience knows why this fundraiser is returning to Ewood Park this year.”