A former journalist who became an award-winning PR man has launched his own company.

Chris Widocks, pictured, has launched WWoW PR, which stands for Widocks’ Words of Wisdom.

Chris previously worked as an agency journalist in Warrington and Chester before going into public relations 20 years ago.

The new fim will offer services including press release generation, crafted copywriting, photography, video, social media, crisis management and media training skills.

The 50-year-old, a former UK PR Manager of the Year, told the Warrington Guardian: “It’s been more than 30 years in the making and I’m proud to announce my own PR company.

“My skills were first honed in the national and regional press as well as TV and radio before I moved into PR and commercial writing 20 years ago.”

He added: “A lot has changed since I began my career on a typewriter in Warrington, often filing breaking news via the old red telephone boxes – long before the internet and mobile phones.

“Technology and the way people consume news continues to evolve and my in-depth understanding of the media can maximise impact, deliver unrivalled levels of service and help clients secure a competitive advantage across a wide range of digital and print channels.

“I pride myself on the highest standards of professionalism – combining journalistic integrity and pedigree with astute commercial acumen.”