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Hyperlocal news site lands sponsor after reaching readership landmark

Lottie-Welch-241x300A hyperlocal news website has landed its first sponsor after hitting a readership landmark.

Bridport Nub News has revealed an audience of more than 10,000 unique users in November, having launched the previous month.

The site is also now sponsored by Groves Nurseries, a family-run business which has been in Bridport for more than 150 years.

The landmark was revealed in an interview with Lottie Welch, pictured, regional editor for Nub News Dorset, by business news site Dorset Biz News.

Lottie told Dorset Biz News: “It has been a brilliant first two months, expanding quicker than I would ever have imagined. The readership is growing every day.

“We have been getting such lovely, positive comments about what, and how, we’re reporting, as well as how easy the site is to use and for readers to get the town’s news.

“There is always so much happening in Bridport. We’ve been able to share news from the town’s societies and organisations, as well as the town council and police – some of which may have been overlooked.

“We’re very excited to continue delivering the best news for Bridport and to see Bridport Nub News grow even more.”

Charlie Groves, who runs Groves Nurseries, added: “I started following Bridport Nub News on social media. It just looked like a nice, well-presented website – something that would work and it was a refreshing format.”

Nub News also plans to launch in other Dorset towns including Blandford, Dorchester, Gillingham, Swanage, Wareham and Wimborne.

Chief executive Karl Hancock said: “I was asked by lots of people to launch Bridport Nub News because it’s such a newsie town. They were certainly right.

“We’ve had a super start and it’s great news we have Groves Nurseries as the main sponsor so early.

“We like to promote local businesses so to have such a well-known Bridport family partner with us fits perfectly with our ethos.

“Lottie has done really well. She’s born and bred in Bridport so knows everyone and she really loves her job.”