A hyperlocal news service has launched a fresh plea for voluntary subscribers as it marks 15 years in business.

bitternepark.info has called for donations and urged businesses to advertise with it as it celebrates its 15th anniversary.

The site, a member of the Independent Community News Network, covers the Bitterne Park area of Southampton.

Editor Guy Phillips said it seemed “unbelievable” the title had reached the milestone in a piece marking the occasion.

He wrote: “The site is by no means unique.

“There are some 100 independent news sites or publications which are fellow members of the Independent Community News Network in the UK, and others besides, each offering genuine, local content, often holding power to account – and frequently shouting loudly and showcasing their respective areas. Together they enjoy massive readership.

“And while each is different, they almost all share similar challenges, with funding and sustainability generally at the top of the list.

“The collapse in advertising, through the rise of social media giants, and now Covid, is a well documented story running through the media landscape ­- from community to national level.”

Guy ended his editorial with a “thank you and plea”, with voluntary subscribers able to make one-off donations or regular contributions starting from £1.49 per month.

He added: “The thank you is of course to all our readers, advertisers, contributors and supporters, and all those who have helped over the years, from those sending in news tips and pictures to sorting out server glitches or other types of support.

“Without you, the site wouldn’t have made it this far.

“And the plea is unfortunately another ‘if you like it, please support it’ appeal: if you like it, please advertise your business; and if you can, please support the site through a voluntary subscription for just a few pounds a month.

“While some readers support, the vast majority don’t, and we need to change the ratio.”