A former regional journalist has marked the New Year with a rebrand of his public relations firm.

Steve McComish worked for the Daily Mirror and Nottingham Post before launching London PR in 2008.

However, he has now decided the start of 2020 is the right time to change the Nottingham-based company’s name to Motive.

Steve, pictured below front with his team, has explained the reason for the change.

He said: “Changing our company name and all our branding was a big decision but we feel it’s the right one.

“While we enjoyed trading as London PR, and had great success with the name, it was always fundamentally a keyword domain. It worked brilliantly in Google with the site ranking number one for search terms such as London PR and London PR agency. We were also on page one for lots of other search terms such as PR in London and PR agency London.

“As a marketing strategy it definitely did the business, bringing in a mountain of leads and new clients in the early days.

“But as we grew as an agency and began picking up awards and building our own reputation, we found the sort of work we wanted to do was less likely to come to us through a Google search and therefore the keyword domain became less important.”