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Daily vows to make good on pledges as 10k subscriber milestone passed

Callum BairdA daily newspaper has vowed to make good on a promise to readers after achieving its target of attracting 10,000 subscribers.

Pro-Scottish independence daily The National has reached the milestone a year ahead of schedule after launching its ‘10,000 Steps’ drive in May 2019.

The Glasgow-based Newsquest title pledged at the time to launch a new service for every thousand new print and digital subscribers it took on.

As a result, two new journalists were recruited in July.

But, due to the coronavirus crisis, The National has paused its plan to deliver a free glossy magazine outlining the benefits of independence to every town in Scotland – which was set to be implemented once the 10,000 mark was reached.

In the meantime though, the paper is planning to launch a ‘National Yes Hub’ – a new website featuring resources, videos, fliers and a fact-checking service.

Editor Callum Baird, pictured, told HTFP: “We’ve smashed our 10,000 Steps subscription target more than a year ahead of schedule – and we’d like to thank all of the readers who have signed up to support us and help secure the future of The National.

“The coronavirus crisis has meant that we’ve had to pause our direct campaigning for independence while the country focuses on beating the virus, but we’ll be back and ready to fire on all cylinders when we come out lockdown and the debate around Scotland’s future begins again.”