AddThis SmartLayers

City TV network reveals audience increase of a third

David MontgomeryA city TV network says its audience has increased by more than a third, resulting in a 50 per cent boost in sales.

Local TV has announced new figures, saying it now reaches 36pc more people per day than it did in November 2018, when up to the minute audience measurement from TV Analytics began.

The network, chaired by former Local World boss David Montgomery, operates eight local TV channels in England and Wales – Birmingham TV, Bristol TV, Cardiff TV, Leeds TV, Liverpool TV, North Wales TV, Teesside TV and Tyne & Wear TV.

Local TV says this has resulted in a 50pc year-on-year growth in sales orders, with repeat bookings were also up 25pc in 2019 compared with 2018.

It has further reported end-of-year figures, which revealed it averaged 215,000 viewers per day in December 2019.

David, pictured, said: “Local TV has established itself as the pre-eminent local media platform in our great towns and cities of Birmingham, Bristol, Cardiff, Leeds, Liverpool, Teesside and Tyne & Wear, and their surrounding regions.

“In particular our news service gives a daily voice to our communities on national and local topics at last breaching the hegemony of the BBC and ITV.

“We are also serving our advertisers with bespoke video content so that they can be represented on mainstream broadcast television for the first time.”