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Axed daily newsdesk chief joins former colleague’s PR firm

Sally-Ann YoullAn assistant editor who was axed by a regional daily has joined a former newsdesk colleague’s public relations firm.

Sally-Anne Youll was among a number of senior staff who were made redundant by the Midland News Association earlier this year, but has now joined features and PR agency Nurture Media.

Sally, pictured, had spent 25 years with the MNA and was assistant editor at Wolverhampton daily the Express & Star at the time of her departure.

Former Express & Star news editor Linda Aitchison runs Nurture, where Sally will be heading up a new features division and launching a podcast called The Media and Me, talking to people about their experiences of being in the media spotlight.

Sally, 49, “It’s a new adventure for me and there are lots of things to learn, but I’m excited to see what the future holds.

“The features aspect was a particularly appealing aspect of the work I will be doing.

“In recent years I didn’t really get to do as much writing as I would have liked, so this is something I can’t wait to get started with.

“And I’m looking forward to launching the podcast, which is a real challenge for a technophobe like me.”

Sally began her career on the Chase Post before working at the Express & Star’s Walsall office as a reporter.

She then worked her way through newsdesk and sub-editing roles before ending up as assistant editor, and has also spent time as acting head of digital media.

Sally added: “Linda has a fantastic reputation as a PR professional and she and her team already have a broad base of clients. I’m looking forward to getting stuck in.”

Linda said: “I am excited to welcome Sally to our team. With her experience and skills she will be a huge asset and her experience is exactly the sort of expertise that guarantees our clients the best results.

“During these uncertain times business and organisations are realising the importance of staying visible.

“We have plenty of work lined up and are working hard to get our clients the publicity they need.”