An advertising campaign highlighting a weekly’s newspaper’s investigative journalism “in the age of clickbait” has hit the streets.

HTFP reported in August how the Sunday Post had dubbed itself “news worth waiting for” as part of a marketing drive following the title’s renewed focus on campaigning and investigative journalism.

Billboard ads have now been put up across Scotland in support of the campaign with other slogans including ‘We don’t just break the news. We tell the whole story’ and ‘You shouldn’t need to fact check the facts. That’s our job.’

It comes as part of a coordinated marketing drive by DC Thomson which has seen it invest in promotion of two of its other titles – The People’s Friend and The Scots Magazine.

Rebecca Moncrieff, head of communications and brand marketing at DC Thomson Media, said: “With some of the most loved and respected titles and magazines within our portfolio, we are passionate about investing in these titles which have been at the centre of our readers’ lives for generations.

“Whether that’s promoting the importance of investigative journalism in the age of clickbait, showcasing everything Scotland has to offer, or putting a smile on the faces of those who have been facing months of loneliness, we are dedicated to continuing to deliver the content that matters to our readers.”

The campaign promoting the Post has also incorporated radio and digital advertising.