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Journalists-turned-PRs axed in football club restructure

Three media staff – including two former regional journalists – have left a newly-promoted Premier League football club following a “senior management restructure.”

Norwich City FC director of communications Joe Ferrari, a former editor of Archant Norfolk’s Pink ‘Un publication, has announced his departure from the club after 18 years.

Joe’s deputy¬†Gemma Gifford has also left her post as head of media and PR, along with club news editor Amy Smith, another former Archant journalist.

City are now seeking a head of communications and club journalist.

Norwich City's Carrow Road stadium

Norwich City’s Carrow Road stadium

According to the Eastern Daily Press, the restructure is part of a “year-long process of change behind the scenes” at the club led by sporting director Stuart Webber.

In a statement, Joe said: “After more than 18 years at Norwich City I’m moving on and seeking a fresh challenge after opting to take redundancy following a senior management restructure at the club.

“It has been an amazing experience working for the club I support for so long and it has certainly been eventful with five promotions, four relegations, a great day at Wembley and four civic receptions.

“I’ve been proud to help represent the club at 800-plus games including more than 150 in the Premier League and I’ve worked with nine managers and six executive regimes.”