A regional publisher has pledged to label links to advertorials correctly after a complaint to advertising standards chiefs about one of its titles.
The posts in question linked to advertorials without signposting them as such.
A Reach spokesperson said: “The ASA provided us with advice that we were happy to comply with, and we made the appropriate changes to resolve the matter.”
An ASA spokesperson added: “The complaint concerned a number of tweets on Hull Live’s Twitter page that linked to advertorials but the tweets themselves were not labelled as ads.
“The publisher confirmed that in future, the posts will follow the labelling rules. We resolved the case informally.”
The watchdog found that the piece was an ad for the purposes of the CAP Code, under which the commercial nature of that content should have been made clear prior to consumer engagement.
At the time, Reach said it had changed its procedures in response to the ruling.