A regional publisher has credited a restructure for an increase in digital growth at a number of its titles.
Newsquest Scotland has reported a 31pc year-on-year rise in editorial article views for August, with page views also up by 15pc, according to the group’s unaudited internal metrics.
The website of Glasgow-based daily The Herald, which has a paywall, broke through the two million unique users mark for the month, while its Glasgow Evening Times sister site recorded more than five million views for the second month in a row.
The Herald was up 116pc and Evening Times 135pc respectively over the same 12-month period, while the site of pro-independence daily The National recorded its second highest ever figures and was up 196pc against last year.
Newsquest said the changes came following a restructuring of its Glasgow newsroom, which saw it make “a number of key editorial appointments to focus on growth.”
Editor-in-chief Donald Martin, pictured, said: “These are a fantastic set of figures across the board in the most highly competitive digital landscape in the UK and proof that our strategy to build sustained growth through quality journalism is paying off.
“Our combination of the best columnists, expanded opinion and analysis pages, and a reinvigorated approach to sport is delivering new audience for The Herald and Evening Times, while The National continues to serve the debate over independence for its growing number of readers.
“It’s been a challenging period for the editorial teams as we’ve sought to integrate our journalism into a platform agnostic system where the story is what matters most, and I’m proud of how they have all pulled together to make it a success.
“As we evolve, we’ve also been investing in new talent and bringing new skills into the business, all of which is paying dividends as our audience and subscription base grows.”
The company now also has one million social media followers across Facebook, Twitter and Instagram across all Newsquest Scotland titles.