The UK and Ireland’s national press agency has unveiled new branding after officially changing its name.

The Press Association has now officially rebranded as PA Media, while its parent PA Group has become PA Media Group.

The rebrand was announced in September, when it was also revealed PA would move to a new London headquarters in Paddington.

An in-house team created a new suite of logos for the umbrella brand, PA Media Group, as well as PA Media, PA Images and PA Training.

Clive Marshall, chief executive of PA Media Group, said: “Having a distinct umbrella brand enables us to better showcase the range of specialisms within the PA Media Group as we target a broader range of customers.

“The new brand structure will also accommodate organic growth within the organisation, as well as new business acquisitions.”

The rebrand is the latest phase in the ongoing digital transformation of PA, which was founded in 1868 to serve regional newspaper proprieters.

The agency’s new look websites went live at 5pm yesterday.

This year the agency will launch Create, a newswire service allowing newsrooms to search all PA content and select elements to tailor their own coverage of developing stories.

An updated version of Mediapoint, PA’s news monitoring service aimed at PR and Communications professionals, will also become available.

Marc Koskela, head of marketing at PA Media Group, said: “Our new branding sets us up well for a digital future. The clean design works well in a range of digital environments and better reflects the modern, dynamic business that we are.

“It was important to retain a link to our heritage through the emphasis on ‘PA’. The honeycomb motif invokes the qualities of creativity, accuracy, immediacy and collaboration that exist within the wider Group.

“The hexagon also has a range of strong, design applications such as watermarks, picture collages, exhibition stands and much more.”