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Newspaper offers ‘more female’ focus as it rebrands publication

A newspaper has renamed its in-edition magazine and given it a new “more female” focus.

The Sunday Post has replaced its In10 publication with a new title called P.S following “extensive market research and focus groups”.

The Dundee-based Post says the new magazine has a more female focus with new fashion, beauty and health and well-being pages.

However, the paper says it also aims for the title to appeal to male readers.

Sunday Post PS

P.S magazine editor Jayne Savva said: “We have listened to what our readers want and have delivered a much more female focused magazine with plenty of content that will also appeal to our male readers. As well as TV, theatre, food, travel, books and homes, we have added fresh new features and columnists we know our readers will love while keeping the well-known Sunday Post faces they’ve come to trust such as our agony aunt Maggie Clayton and gardening expert Agnes Stevenson.

“I wanted our fashion pages to not only look fantastic but also be advice-driven so we are very lucky to have respected fashion editor Wendy Rigg on board. Wendy has more than 30 years of experience in the glossy magazine sector and has styled celebrities from Tess Daly to Kylie.

“There’s no-one better to highlight the biggest trends and help P.S readers to update their wardrobes. We’ll also be teaming up with some of the biggest fashion brands on the high street to offer our readers some fantastic discounts.

“Our health and wellbeing pages will highlight issues that matter most to our readers, as well as giving professional advice on how to stay fit and happy. P.S. is also a celebration of women from the ‘Instagrans’ who are living life to the full to our regular The Day I… page which features the real-life experiences of some extraordinary women from all walks of life.”


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  • April 26, 2019 at 11:05 am

    Is a cover picture of a woman with half her chest exposed (elegantly of course) what they are aiming for?

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  • April 26, 2019 at 4:01 pm

    Definitely more ‘female focus’ in the picture.

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