A regional daily has been recognised as the most trusted newspaper in the country, according to new national research.
Audience measurement company PAMCo has revealed the Yorkshire Post received the highest mark among readers of all the titles surveyed, which included most national newspapers and some other regional dailies.
Of the YP readers polled, 92pc of them agreed with the statement “I trust what I read” when asked about the Leeds-based newspaper.
Editor James Mitchinson, pictured, says the result has affirmed his belief that “quality and relevance will prevail” despite “financial pressures” facing the industry.
James told HTFP: “”For the Yorkshire Post to be recognised as the single most trusted newspaper in the country, in today’s climate, is something that makes us very proud. Our connection with our readers is one that we care about and work on every single day, from our receptionists to our sales teams and, of course, our journalists.
“When representing The Yorkshire Post it is the responsibility of every person in every department to deal with people in the right way. All of those things, as well as properly researched award-winning journalism, go towards connecting good newspapers to their readers.
“Our trust score from PAMCo is one which offers reassurance to our readers and our commercial partners: to our advertisers by way of comfort that their advertising will be placed responsibly, by a person – not an algorithm – and designed as a marketing solution that matches the needs of their business in order to drive the best result.
“It matters to our readers because they want to know that our fact-checking is robust and that our editorial tests are such that nothing is published which does not meet the highest possible journalistic standards.”
Added James: “I deliberately announced our trust score on Monday as I was headed to Westminster to give a talk to the Yorkshire and North Lincolnshire All Party Parliamentary Group. A talk which had at its core the importance of trust and integrity in journalism which appeared to strike a chord with the business leaders and Parliamentarians in equal measure.
“In a world where financial pressures are squeezing regional media, I believe a commitment to quality and relevance will prevail.”
The Post also topped the charts for people agreeing that reading the paper was “time well spent”, with 100pc of respondents supporting that statement.