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Editor who launched own PR firm marks one year in business

An editor who launched her own PR company after 30 years in newspapers has marked a year in business.

Amanda Chalmers, who left the Stratford Herald last year after almost five years in charge, has celebrated the anniversary of the launch of Chalmers News PR.

In her first year of business, Amanda has provided services for a diverse range of businesses, including restaurants, gin distilleries, family attractions and charities.

She has now announced the launch of local PR training workshops, to be run in conjunction with digital firm FL1 Digital, which will cover topics including Google Analytics, search engine optimisation and WordPress skills.

Amanda Chalmers with FL1 Digital's Jason Sammon

Amanda Chalmers with FL1 Digital’s Jason Sammon

Said Amanda: “You don’t work in newspapers for three decades without learning a thing or two about effective PR and marketing. And for the past year running my own PR agency it’s really brought home to me what a huge appetite there is among the growing number of small businesses, for learning these skills.

“Getting your message across to the marketplace has never been tougher, with increased competition, crowded social media channels and busier lifestyles all making connecting with your audience more complicated than ever before.

“It is recognised that PR is of vital importance to businesses of all sizes but, sadly, it’s usually the smaller ones that miss out on the opportunities good PR can create because they don’t know how to approach it, or have the time to address it, among all their other day-to-day responsibilities.

“And, as not all business owners can afford to pay for their own PR or marketing, these short workshops offer the perfect solution when it comes to learning the important basics. From how to write a stand-out press release and where to send it – to how to pitch and build key relationships, it’s all invaluable insight and knowledge that empowers them going forward.”

FL1 co-founder Jason Sammon has welcomed the collaboration with Amanda.

He said: “In this age of digital and social networks, effective writing and PR is more powerful and relevant than ever, so bringing in Amanda’s expertise to our digital marketing-focused workshops was a natural and obvious fit.”