Three new jobs are to be created in a major inititive to develop more local news audio content to be headed up by a former editor turned digital executive.
Alison Gow, digital innovation editor at Reach plc/Trinity Mirror for the past five years, is to become pubisher of Laudable, a Google-funded project aimed at turning podcasts and other audio content into a sustainable revenue stream.
Alison, pictured, will now be recruiting three journalists to work with her on the project, which earlier this year received a grant of 500,000 euros under Google’s digital news initiative.
The project will see publishers Reach and JPIMedia work with podcast platform Entale to develop a local news platform for audio content, work with newsrooms to develop audio concepts and deliver “compelling audio experience for local audiences in the UK”.
Announcing the news on Twitter, Alison wrote: “Really happy to say I have a new role…..which is awesome, as anyone who knows me also knows I obsess/bore on about a) podcasts b) local journalism and c) audience engagement.
“Also, I’ll be recruiting x3 journalists who are equally obsessed about podcasts, local news and audience engagement to work with me, so look out for a job shout from me soon.”
Before taking up her role in the central digital team in what is now Reach, Alison was editor of Wales on Sunday.
As well as creating new audio programmes in regional newsrooms, Laudable will have a particular focus on working with communities to identify ways of connecting people whose voices are not currently heard in local news.
The project will also pioneer new ways for local advertisers to connect with local audiences through audio.
A description of the project on the DNI website states: “Everyone knows podcasts and audio are increasing in popularity, but local news and information has yet to find a sustainable place in the audio world.
“Laudable aims to address this, working with publishers large and small to create sustainable audio content supported by revenue.”