A regional daily has warned a national newspaper it is “not welcome” on its patch if it continues to “insult” women from its area.
The Liverpool Echo has published an open letter to the Daily Mail regarding what it sees as “negative coverage” of racegoers attending the annual Grand National meeting at Aintree, particularly on the traditional Ladies Day.
The Echo says that each year the Mail’s coverage of the festival is “intent on putting our girls down”, claiming the paper has “become renowned for published unflattering pictures of Liverpool ladies, who are just out having a good time.”
Addressing Mail journalists and photographers in the letter, Echo retail and leisure reporter Catherine Murphy declared “enough is enough”.
Wrote Catherine: “Each year thousands of racegoers head to Aintree’s Grand National festival having spent weeks, if not months trying to find the perfect outfit. They are excited about the day – spending time with loved ones, letting their hair down, having fun and making memories.
“What they don’t deserve, is to end up splashed across your newspaper and website, having been caught at an unflattering angle in what is clearly nothing more than an attempt to embarrass them. Year after year this has happened, and while the sneering headlines might have been toned down, the sentiment is still there.
“Having attended Aintree for many years both as a racegoer and a journalist, I have seen thousands of well dressed ladies in beautiful outfits, who have taken the time to get the perfect look. Yet you don’t seem to want to publish pictures of these women. Unless you catch them – heaven forbid – looking a bit worse for wear.
“Instead, you repeatedly choose pictures of what you think are the ‘fashion fails’ or any embarrassing moment you can capture, to bait your Sidebar Of Shame keyboard warriors. I have seen and heard first hand the dread of ladies at Aintree as they walk in fear that they will do something embarrassing and end up on your website.”
Catherine went on: “Aintree’s Grand National festival is one of the biggest race meetings in the world and there is so much positive coverage you could give to the event. Instead you choose to insult, ridicule and put down the women of Liverpool.
“Every year, the Echo website is filled with galleries of racegoers looking their best, enjoying themselves and highlighting one of the elements our city is loved for – its humour.
“Frankly, we’re tired of the negative coverage – our girls deserve better. So, if you can’t let them enjoy themselves without making fun of them, you’re not welcome in Liverpool anymore.”
HTFP has approached the Mail for comment.