A regional publisher is set to launch a second new website in the heart of a rival’s patch, it has confirmed.
Reach plc will be setting up what is understood to be a digital-only project in the Johnston Press heartland of Edinburgh.
Other cities where standalone news websites have been launched by Reach forerunner Trinity Mirror in recent years include Belfast, Dublin and Glasgow, all of which go under the ‘Live’ brand.
Reach chief executive Simon Fox, pictured, confirmed the plan to expand to Edinburgh in an interview on Monday, the same day the company revealed it had written down the value of its regional portfolio by £150m.
“In terms of our regional digital strategy, we are going into cities where we never had a print presence, like Leeds, and we are about to open in Edinburgh. Those are unrelated to the print assets we hold.”
Reach declined to provide any further details on the new Edinburgh project when approached by HTFP, but it is understood the launch could be either weeks or months away.
The launch of Leeds Live was initially handled by five journalists seconded from other TM publications, but eventually led to the creation of six new permanent roles under publisher Matt Millington.