A regional publisher is giving away £20,000 worth of books as part of a campaign to get more children reading.

Archant Norfolk’s Books for Schools bid involves primary and infant schools collecting tokens in exchange for free books from a list of 700 titles.

For every 1,000 tokens collected, each school will win £100 worth of free books, while the four schools with the most tokens-per-student at the end of the campaign will win a bonus £2,500 worth of books.

It follows on from Archant’s Sports for Schools campaign held earlier this year.

David Powles, Archant Norfolk editor, said: “The response to our Sports for Schools competition was fantastic and thousands of children across the region will have benefited by being provided with better sports gear.

“Encouraging children to read from an early age is proven to be of benefit to their development and I’m sure the response to Books for Schools will be even greater.

“I look forward to seeing the ways in which parents galvanise support.”

Tokens will be printed every day in the Eastern Daily Press and Norwich Evening News, and each week in Archant Norfolk’s weekly publications.