A digital-only title specialising in classified advertising is marking 150 years in business.

Exchange and Mart was founded in 1868 as a weekly print newspaper but went online-only in 2009 after being purchased by Newsquest four years earlier.

The website now specialises in advertising new and used motor vehicles.

To mark the 150th anniversary, a new radio advertisement has been produced featuring an exchange between a car seller and buyer.

Lynn Clark, brand manager for the title, said: “The way we buy cars has changed so much over the years.

“With so many outlets for research, from social media to review sites, the car buyer is becoming the expert and knows exactly what they are looking for.

“In our 150th year, we wanted to acknowledge our history and that of the car industry with a bit of humour and nostalgia but also highlight how far we have come.”

She added: “Exchange and Mart is a site that isn’t just another online car classified, but somewhere that offers great deals from local dealers, whether they are large names or smaller independents. And of course, private sellers.”