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Publisher axes weekly series saying they have no ‘sustainable future’

A series of weekly newspapers have closed because they do not have a “sustainable future in print”, a regional publisher has said.

Newsquest has confirmed the closure of the Campaign series, which covers areas of South-East Wales including Blackwood, Bargoed, Ystrad Mynach, Caerphilly, Cross Keys and Newbridge.

The free newspaper, which was distributed to thosuands of homes across the Gwent Valleys, was published for the last time yesterday.

Newsquest says it will continue to cover the Campaign’s patch in its Newport-based daily title South Wales Argus.

Hussain Bayoomi, managing director of Newsquest Wales, said: “Following a detailed review, we have decided to close the free distribution Campaign newspaper which we do not believe has a sustainable future in print.

“We will continue to cover Caerphilly news through the South Wales Argus whose online platform goes from strength to strength, as well as serving local Caerphilly businesses through our portfolio of cutting edge digital marketing solutions.”

The areas covered by the Campaign continue to be served by two weeklies – the independent Caerphilly Observer and Reach plc’s Rhymney Valley Express.

Readers were informed of the Campaign’s closure in an editorial inside yesterday’s paper.

It states: “The Campaign was launched when print was overwhelmingly the most effective medium for local advertising and the primary source of local news. Unfortunately that is no longer the case.

“Our industry is in the middle of a digital revolution which is having a significant impact on everything we do and the way we operate.

“The local and national newspaper and wider newspaper industry has witnessed incredibly change in the past few years in how news is delivered, how it is sourced and how it paid for.

“And, while our sister paper the much larger South Wales Argus has adapted very well to change and continues to offer businesses access to the leading print and digital advertising platform in the area, that is just not the case for the Campaign.”


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  • September 27, 2018 at 1:44 pm

    Not profitable by NQ and their sales teams, but very likely an independent publisher unencumbered by high overheads and weighed down by top heavy management teams could make a success of these titles and communities.
    Many seemingly unprofitable titles have been closed in recent years only to leave the field wide open for someone to step in,open a good free paper and provide the local news and advertising service the community wants.
    By running their operations efficiently and focusing on hyper local news and good journalism, not pressurised into click bait, they are maximising revenues and growing audiences where the bigger publisher failed.
    Good wishes to anyone affected and good luck to anyone taking up the baton for the communities no longer being served by NQ and their like

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  • September 27, 2018 at 1:54 pm

    Can’t speak for whether this particular decision is justified, but it certainly could set an ominous precedent for other free newspapers within the Newsquest group given the comments made by Hussain Bayoomi and those in the editorial in the final edition that appear to suggest it is viewed as an outdated concept.

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