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Regional ABCs: Archant websites show strong audience growth

ArchantRegional publisher Archant saw its websites post strong audience growth during the second half of 2017 according to today’s regional ABC figures.

Of the top 15 fastest-growing web brands in terms of average daily unique browsers, ten were from the Norwich-based publisher.

London-based platform The Reporter topped the charts with 76pc growth, while the East Anglian Daily Times, Lowestoft Journal, Ilford Recorder, East London Advertiser and Great Yarmouth Mercury websites all posted increases in excess of 40pc.

Also performing well were CN Group platforms the timesandstar.co.uk, covering Workington, and whitehavennews.co.uk.

As well as Archant and CN, Johnston Press and Newsquest titles also figure prominently in the list with JP flagship The Scotsman complementing its 2pc print circulation increase with a 20pc rise in web audience.

However the figures don’t include the Trinity Mirror web brands which were audited monthly until last autumn when TM decided to stop publishing individual web stats for each website.

The full list of web brands for the period July- December 2017 in order of audience growth is as follows:

Website/Newsbrand Jul-Dec ABC YoY Change
The Reporter 1,474 76%
www.timesandstar.co.uk 5,149 74%
Lowestoft Journal 7,336 66%
www.whitehavennews.co.uk 4,260 66%
Yorkshirepost.co.uk 50,838 58%
Ilford Recorder 8,648 52%
East Anglian Daily Times 37,891 46%
Docklands & East London Advertiser 4,281 45%
Yorkshireeveningpost.co.uk 103,647 45%
Great Yarmouth Mercury 12,766 44%
North Norfolk News 3,431 42%
Eastern Daily Press 94,503 41%
Ipswich Star 33,598 41%
edinburghnews.scotsman.com 84,506 40%
Islington Gazette 6,121 40%
Newham Recorder 8,004 40%
Evening Standard 741,404 36%
The Herts Advertiser 7,170 35%
Cambs Times 4,037 29%
Thestar.co.uk 101,055 29%
Hackney Gazette 5,827 27%
newsletter.co.uk 25,871 27%
Norwich Evening News 18,696 25%
Welwyn Hatfield Times 9,605 25%
Comet 14,514 24%
www.cumberlandnews.co.uk 1,067 22%
www.hexhamcourant.co.uk 2,975 22%
Scotsman.com 116,584 20%
LEP.co.uk 38,748 18%
www.nwemail.co.uk 23,553 18%
Hunts Post 5,450 17%
Portsmouth.co.uk 55,697 17%
Kent Online (KM Group) network 161,040 15%
theargus.co.uk 57,377 14%
worcesternews.co.uk 28,962 14%
Swindonadvertiser.co.uk 39,144 13%
Wisbech Standard 2,735 12%
dailyecho.co.uk 80,688 10%
Johnston Network 1,215,453 10%
www.newsandstar.co.uk 32,492 8%
Ham and High Express 6,332 7%
www.cumbrialive.co.uk 672 6%
eveningtimes.co.uk 79,145 5%
lancashiretelegraph.co.uk 53,565 5%
Newsquest Media Group 1,543,656 5%
southwalesargus.co.uk 42,286 4%
Oxfordmail.co.uk 43,080 3%
dorsetecho.co.uk 24,800 2%
Peterboroughtoday.co.uk 30,334 2%
Barking & Dagenham Post 7,962 1%
theboltonnews.co.uk 58,333 1%
thenorthernecho.co.uk 60,685 0%
bournemouthecho.co.uk 81,147 -1%
thetelegraphandargus.co.uk 72,021 -1%
newsshopper.co.uk 34,165 -3%
Sunderlandecho.com 54,134 -3%
Romford Recorder 9,671 -7%
heraldscotland.com 81,212 -8%
northamptonchron.co.uk 25,965 -9%
thepress.co.uk 49,038 -9%
www.in-cumbria.com 594 -33%
Brent and Kilburn Times 5,258 -36%
derbyshiretimes.co.uk 21,065 N/A
eastbourneherald.co.uk 11,647 N/A
JP News Brands 1,130,130 N/A
miltonkeynes.co.uk 7,877 N/A
northantstelegraph.co.uk 15,420 N/A

3 comments

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  • March 2, 2018 at 8:13 am
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    Still troubled by Trinity Mirror’s decision not to be transparent about their much vaunted web figures.
    Call me cynical, us older journalists learned to be the hard way, but I doubt all is rosy in the garden there.
    I’m sure someone will tell me the complete opposite.
    TM’s press statements are a bit like the White House communications at the moment.

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  • March 2, 2018 at 8:25 am
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    With Archants latest newspaper ABC figures being so bad, doesn’t this just confirm more and more people are choosing the reduced online newspaper web pages as opppsed to buying actual copies of the paper?
    Selling less than 29,000 EDPs a day and just 10,000 copies of the paper in Great Yarmouth and a few more in Lowestoft ought to be more of a concern than celebrating an upturn in online free readers and people taking the goods for free.
    However it is good news for the commercial teams as it does raise expectations for them to monetise these greatly increased online figures.

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  • March 2, 2018 at 9:34 am
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    Will these figures be enough to make up for the lost revenue from 8-9,000 fewer sales of the Archant daily titles, we ask ourselves?

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