An independent publisher turned red for the day in support of a four-year-old battling an extremely rare form of childhood leukaemia.
Staff at the Midland News Association wore red on Friday in honour of Zac Oliver, whose family are trying to raise £500,000 needed for specialist treatment in the USA.
In support of Zac, the Shropshire Star also changed its website’s colour scheme from blue to red for a day.
Schools, businesses and shops across the star’s patch have also donned red, and shared pictures with the hashtag #wearredforzac.
All of those involved have been asked to donate at least £1 towards the total.
“People can also join Zac’s Facebook support page which is called ‘Zachariah’s’s fight against Acute Lymphoblastic Leukaemia’.
“People can also donate using their mobile phone by texting ZACH75 £1 to 70070.”