An independent publisher turned red for the day in support of a four-year-old battling an extremely rare form of childhood leukaemia.
Staff at the Midland News Association wore red on Friday in honour of Zac Oliver, whose family are trying to raise £500,000 needed for specialist treatment in the USA.
In support of Zac, the Shropshire Star also changed its website’s colour scheme from blue to red for a day.
Schools, businesses and shops across the star’s patch have also donned red, and shared pictures with the hashtag #wearredforzac.
All of those involved have been asked to donate at least £1 towards the total.
An MNA spokeswoman said: “Anyone donating is asked to make sure they post a picture of themselves wearing red on Facebook or Twitter with the hashtag #wearredforzac.
“People can also join Zac’s Facebook support page which is called ‘Zachariah’s’s fight against Acute Lymphoblastic Leukaemia’.
“People can also donate using their mobile phone by texting ZACH75 £1 to 70070.”