A standalone news website launched after its companion print title closed is set to be absorbed by a nationwide hyperlocal platform later this month.
GetReading was set up in 2014 after TM closed its companion print title the Reading Post, with the company hailing it at the time as “a new and different future for regional publishing.”
InYourArea, which was launched last year, allows users to type in their postcode and receive the most relevant news and information for their area from a variety of sources.
No jobs have been lost as a result of the move, with the company saying two new staff have been appointed recently.
GetReading publisher Lucy Thorne, pictured, said: “We remain committed to covering Reading and Berkshire. This announcement is a merger and not a closure, no staff at GetReading will be affected by the changes.
“We have also employed two new staff during this period to help us reach out even more to communities around the area. We hope inyourarea.co.uk will allow us to get closer to the communities we serve and generate more conversation with our readers.”
GetReading will retain a presence on both Facebook on Twitter following the merger, which is due to take place later this month.
Lucy added: “We will continue to serve our readers with the content which matters most to them, through these channels and InYourArea.”
InYourArea allows readers to personalise their news feed to see posts from the areas which interest, while the site also offers a self-serve advertising platform for users.
Darren Sher, head of emerging products at Trinity Mirror, said: “The aim of InYourArea has always been to increase the discovery and awareness of local news and information sources, whether that be from local blogs, other publishers or public services.
“Teaming up with the GetReading team will increase discovery further and help to create a more direct relationship with the local community and the newsroom, making it easier to cover both hyperlocal and wider interest stories.”