An editor has sought to explain the reasons behind a regional daily’s online rebrand in a new weekly podcast launched to coincide with the change.
To mark the occasion, the Post has launched a podcast called ‘Inside Bristol Live’ which will see reporters discuss stories they have worked on each week, as well as “life behind the headlines”.
Asked to explain the ‘Bristol Live’ name and where it comes from, Mike said it was a title which goes “beyond the sense of a news provider”.
On what will be different for readers, he added: “In the past the Post has been associated with a certain approach to Bristol, perhaps sometimes accused of negativity towards the city, and that’s not how I feel about my city.
“So I think we want to create something that has a more modern, a more trusted, a more measured approach. An entertainment brand beyond a news brand that really champions the city, our audiences and customers, that people want to be part of every day.”
On the podcast, education reporter Michael Yong also discussed council scandal that left a family living in a hotel room for more than three years, while journalist Bronwen Weatherby talked about her investigation into unscrupulous tipping practices at a restaurant chain in Bristol.