A regional daily has launched a new weekly lifestyle magazine which aims to showcase the best of its patch.

DC Thomson’s Society magazine will be published every Thursday as part of the Aberdeen Evening Express.

The company says the magazine’s aim is to celebrate “all that’s good” about the North-East of Scotland, keeping readers informed of events taking place in Aberdeen and Aberdeenshire.

Online and mobile versions of the magazine, which appeared for the first time yesterday, are also available.

Society editor Samantha Leckie said: “We are fuelled by a passion for the North-east and want to showcase everything the area has to offer.

“Both Aberdeen and Aberdeenshire are fantastic places to live, work and socialise – and we want to highlight that.”

She added: “Not only is Society packed full with exciting content, online and in print, it’s also visually appealing with its contemporary, sleek and stylish design. Creative photography and images will also play a key part in making Society appealing.

“The Society team are very proud and excited to be part of such a fantastic new brand which we believe there is a real thirst for in Aberdeen.”