A council is planning to inject additional funding into its street cleaning budget after a regional daily campaign.
The Echo launched the campaign last month after 66pc of readers said in a survey that they felt the cleanliness of Sunderland’s public places was poor or very poor.
The proposed cash will be spent on services including cleaning, bin and recycling collections, and prosecuting litter louts and flytippers.
The Echo splashed on the victory for the campaign on Wednesday.
“We have listened to the feedback and have launched this campaign to focus on a cleaner city.
“This isn’t just the responsibility of our city council – we all have a part to play in having pride in our city and doing all we can to promote a cleaner, smarter Sunderland.”