A city news website is hoping to raise £25,000 for a new outreach van to help homeless people on its patch.
Once purchased, the van will be able to provide medical support to the most vulnerable on the streets of Belfast for 17 hours every day.
More than £1,200 has been donated since the campaign was launched earlier this month.
Belfast Live editor Chris Sherrard said: “Homelessness is, sadly, an increasingly common sight on our streets and Belfast hasn’t been immune to that.
“There’s something we can all do. Let’s unite as a city, as a society, to help make those less fortunate than you and I more comfortable, better treated and able to exist with the dignity they deserve.”
Joanne Friel, head of marketing at Belfast Live, added: “Belfast Live is delighted to get behind this wonderful campaign aimed at bringing practical and much needed support to homeless people on the streets of Belfast.
“We’re confident that the generous spirit of our readers will really help The Welcome Organisation continue their amazing work in providing essential care to our most vulnerable residents.”