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Award-winning journalist leaves publisher for former editor’s PR company

Caroline BarberAn award-winning regional daily journalist has left the industry to join her former editor’s public relations company.

Ulverston-based consultancy 32West has announced the appointment of Caroline Barber, left, who won the News Reporter (Print) prize at last year’s O2 Media Awards North West.

32West was launched six months ago by James Higgins following his departure from Barrow-in-Furness-based daily The Mail, where he was editor, in April.

Caroline has spent nearly 20 years in journalism having previously worked on a range of news titles in the Midlands and across Cumbria, most recently in an investigations role for The Mail and its Carlisle-based Newsquest sister daily the News & Star.

She said: “It’s a privilege to be joining 32West and to have the opportunity to use my skills to help some of Cumbria’s most respected and innovative businesses.

“The team behind 32West are ambitious and dedicated to achieving on behalf of their clients, and I’m looking forward to contributing to their continued success in the future.”

In her new role, Caroline will work on a number of accounts across the business.

James said: “We are delighted to have secured the services of such a talented and well-connected journalist.

“At 32West we are driven to achieve great things for our clients and recruiting the best talent out there is key to us delivering this.

“When the business was launched just six months ago, I never expected we would reach the point where we needed to recruit staff so quickly. But such has been the success of the venture, we now need to grow to ensure we continue to deliver for our clients.

“I’m delighted and humbled that businesses are placing their trust in us to help tell their stories.”


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  • December 5, 2018 at 8:18 am

    With the way the industry has rapidly declined in the last few years and the dire state and lack of any long term careers at the main regional press publishers, you can’t blane talented staff for moves such as this.

    PR companies are taking on the best local journalists and independent community publishers are gaining footholds in territories once held by the big groups so it really does makes sense to look at life outside the established ailing publishers.
    Good luck to Caroline and those like her who are proactively taking control of their own futures.

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  • December 5, 2018 at 10:47 am

    Employing ex journos (the good ones) improves press releases, which is just as well because it appears a lot of them end up in newspapers unedited.

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  • December 5, 2018 at 5:23 pm

    ‘improves press releases, which is just as well because it appears a lot of them end up in newspapers unedited’

    Surely not @paperboy

    Are things that bad?

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