A weekly newspaper is going digital-only 40 years after it was first printed.

Newsquest has ceased print publication of the Banbury Cake, which has operated in the Oxfordshire town since 1977, but the company is planning to increase the number of its “Banbury focused magazines” in response.

The paper’s unusual title – taken from a currant-filled pastry invented in Banbury – will live on through its website, which continues to be updated.

The free Cake had been set up four decades ago as an independent rival to the paid-for Banbury Guardian, which is now owned by Johnston Press.

The last print edition of the Banbury Cake

Its last edition was published on 14 September, although no announcement about the digital switch was made inside.

Staff working on the title are currently based at the office of sister daily the Oxford Mail, and no jobs are affected by the changes.

A Newsquest spokesman said  “The Banbury Cake will continue as a digital only platform, and in print we will be increasing the number of our Banbury focused magazines.”