A town that was served by two dedicated weeklies until last year will have none from next week after a regional publisher decided to close its free newspaper there.
Trinity Mirror has announced this week’s edition of the Beverley Advertiser will be the last following a commercial review of its print titles.
The Advertiser was the only title remaining in Beverley after Johnston Press closed the Beverley Guardian in September 2016.
No jobs are affected by the Advertiser’s closure, and Trinity Mirror title the Hull Daily Mail will retain an office in the Yorkshire town.
TM regional managing director Mike Pennington said: “It is always disappointing when any paper closes but it was no longer commercially viable as commercial support from the local market place fell away in recent years.
“These titles were of a time and times have changed and so must we.
“We will still serve the area with Yorkshire’s biggest-selling newspaper the Hull Daily Mail – which has its own East Riding edition – the hulldailymail.co.uk that also has the biggest online audience in the county and has a dedicated channel for Beverley and our monthly glossy Journal magazine.”
Following the announcement of the Advertiser’s closure, radio station Beverley FM has revealed it is set to increase its news output.
Managing director David Fewster said: “We are currently seeking more people to help compile local news and sports coverage and therefore increase the depth of our coverage.
“Going forward, we also have plans to unveil a new-look website which will feature local news more prominently. Alongside out local programming feature regular interviews with local people and organisations we believe we are very much the go-to medium for true local coverage.”
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Dog mess story page 1? Like most free papers, no loss. But surely the town merits a decent paid for?
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Like many free papers put out by the bigger regional publishers the front page is a complete mess so it’s never surprising when advertisers no longer find the publication to be effective.
Times have changed and if publishers don’t invest and change with it and continue to push out dated papers like this one they can’t be surprised when advertisers walk away.
However it seems like the radio station are planning to fill the news gap for the area so all good wishes to them
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TM discovers paper is no longer commercially viable after filling it with irrelevant content… quelle surprise.
btw that page is almost 4 years old – but the subject matter says it all, I s’pose
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What a mess. Dog mess story as the weak and desperate to fill lead which made a messy front page anyway. There surely are better tales to tell in that newsy area?
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Does a week pass without Trinity Mirror or any of the other ugly sisters of publishing closing newspapers?
Suggestion: As they clearly have no idea how to run newspapers why don’t they give them all away to what’s left of their staff and do something more closely aligned to their management prowess.
A toilet cleaning service perhaps? No – they’d even bog that up….
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