A city website has breached the 10m page views a month milestone – the second Trinity Mirror-owned portal to do so in the space of a week.
The Coventry Telegraph’s website hit the 10m mark for the first time during July, matching the achievement of Belfast Live.
The page view figure for July represents 50pc year-on-year growth on the 6.7m figure recorded in July 2016.
The Cov Tel also enjoyed 806,000 video views – up 166pc up year-on-year. Its 10m page view figure for July 2017 is 50% higher than the 6.7m figure recorded in 2016.
Head of audience John Siddle, pictured, said: “Despite having a small team, we are continuing to grow at a rapid rate. To hit the 10m page view mark is something our staff are incredibly proud of, and rightly should be.
“It’s pleasing to me to see how our reporters and newsdesk are immersing themselves in digital storytelling, while also producing three print editions of the Telegraph each day.
“We know we punch above our weight. That’s thanks to sheer hard work and a real determination to drive the news agenda.
“I’d like to say thank you to my team, who really deserve some recognition for their endeavours.”
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Another day another publisher fooling themselves that people looking in a shop window and taking the goods off the shelf for nothing constitutes success.
It must be lovely living on fantasy island where these people live
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I’d be interested in a breakdown of that incredible rise in video views. Might it co-incide with Trinity’s decision to stick any old video with tenuously related content to new stories and make them auto play?
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Chocolate rations are up.
If 1,000 people turn up to a pub and drink for free, it’s not a viable business plan, despite the great time all may be having.
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Wow! So many hits! So much extra work! For so little money (either for the hard worked journalists, or for the company making .0001p per click)
The delusion of digital continues to delight management, neglecting the printed papers which still bring in the bulk of income, which they feel is OK to be half filled with generic, centralised features.
Please give the CEO some smelling salts, digital is only a small part of income, but a massive part of your vanity publishing figures.
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‘
Hold the front page!
‘Coventry cake shop celebrates 500 pies stolen in one month,that’s a 100% increase on pies pinched during the same month last year and a 50% increase on last months theft figures’
In other news
The business has since laid off 3 shop staff and 5 bakers due to falling sales.
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Fantastic news….can they share with us how much profit though?
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The comments on this article underline the mammoth levels of ignorance embittered former journalists have.
Perhaps your lack of understanding, or acceptance of progression, is the reason you are no longer working in the industry?
In the words of Elsa “Let it go”
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Christopher Gage, not entirely true. If 1,000 people drink for free at your pub you can sell them something else at a price which covers the cost of the booze or they might even come back later to buy something else.
Here’s a great example: http://www.independent.co.uk/news/business/news/pret-a-manger-gave-away-1m-free-coffees-in-2015-avocado-vegetarian-results-a6990796.html
Regionalhack, like it or not, digital revenue is growing as a percentage of total revenue. Print will continue to decline regardless of investment as it’s about changing consumer habits. I don’t particularly like it but I accept it.
While digital may never make the same profits as print has done historically, there will be a turning point where it becomes more profitable than print. It’s inevitable!
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This is an achievement to praise, not criticise. Well done, I say.
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‘small team… deserve some recognition’.
A pat on the head is about all they’ll get for their hard work, plus some will get their P45 some time down the line.
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When he says ‘..“We know we punch above our weight…”
To use @From the Furnaces example it means they hold the door of the cake shop open and help the ones taking the pies to load them in their cars,
If this is how regional publishers now judge a ventures success then the end can’t be too far away.
Oh and Mr Sidall;
“…my team, who really deserve some recognition for their endeavours”
How about paying them more for the extra work and for ‘immersing themselves in digital storytelling’ or is money and currency not something you’re over familiar with in your role?
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Benjamin buck
Can’t speak for the others but
Not working in the industry ?
Embittered?
I am very much working in the industry are you?
Embittered ?not at all just bored and actually embarrassed with the same old smoke and mirrors put out by those happy to sit back and watch this once great industry implode by those who nod their heads in agreement whilst trying to fool the easily fooled with meaningless numbers and cringeworthy self congratulations
Though I’m sure that’s not the case here …as they say
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An excellent thread of debate Really enjoyed reading it.
Personally, I see both sides – I share the cynicism of the former hacks but I can also see that the bigger you are online, the more profit you can make – albeit not, at the moment, comparable to print.
Can I suggest just two things that hopefully both sides of the argument could universally agree on?
1) If this is such a success story, could Trinity Mirror enlighten us to how much money is actually being made, rather than bamboozling us with percentages, and
2) As a former hard-worked hack myself, rather than patting the poor saps on the back, if money IS being made can you please give them cash rather than compliments.
In my experience, good journalists – even ancient ones like me – can make more money out of journalism than they ever did in it, so PLEASE value what they do and pay them more. A lot more.
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Page views, like turnover, are just vanity.
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The big issue for me is the terrible quality of writing, headlines, stories that show how much the Telegraph has lost engagement. I’m still not convinced by these figures – no-one from TM has ever explained them fully, except I know they count individual reporters’ own FB and Twitter feeds.
Someone might be popular and spread the gospel, but it doesn’t mean the end product is any good or sustainable as a daily. In fact, most editors since Geoff Elliott, Dan Mason and Alan Kirby have been fulsome in their praise of the paper under their command, while readers have left in droves.
Are these figures for people who come and read one story in a day? Is it clickbait? I guess a lot would log on for Sky Blues and now Wasps coverage, considering the bulk of historic Wasps supporters are not in the paper’s area.
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Juan Archantos point is well made and we all know it happens, not because the ad rep thinks it’ll benefit the advertiser, simply because they don’t believe it’s a credible and effective sales medium yet they’re under intense pressure to ‘sell ‘ digital adverts. Their managers turn a blind eye too for exactly the same reasons and so on it goes up the food chain to the top floor who only see the bottom line results of this as being print down, digital growing, giving a false picture of the commercial market and very likely determining the direction and future of the company’s investment.
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Without doubt the the future of news, be it local or national, is via an online digital medium ,instant and updated news as it happens at the press of a button or as a click on a keypad,as such, no one doubts the age of the local rag is rapidly coming to a close,yes there’ll be a place for hyper local targeted lifestyle magazines but not news which by its very nature Isn’t news if it’s an hour, a day or a week old by the time it’s published or has already been read instantly elsewhere on line and for free , so as lovely and fluffy as these figures might sound, unless they result in sizeable and sustainable levels of cold hard revenue they’ll remain nothing more than self congratulatory pats on the back of no real value commercially to the business so it’s for TM to hand over to the sales teams to fully maximise what they clearly see is a big commercial opportunity in monetising this sizeable online free audience. Don’t forget, the winner isn’t the one with the most viewers, visitors or ‘likes’, commercialising digital is what it all comes down to, yet after all this time no ones managed to achieve this nor are they showing any real signs of doing so to any sustainable level. Publishers aren’t charities, they’re there to make money,and in case anyone’s lost sight of it thats what allows any business to continue trading and to keep journalists and ad reps in jobs.
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What they don’t say is how many of these page views are the survey pages one gets when first trying to read a story, then pressing the back button or reloading the page to read the article, if that’s ever possible…
How many are auto loading videos – and how many are generated by auto page takeover ads – they’re all page views.
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