A new interior design magazine aimed at a prosperous area of London has been launched by a regional publisher.

Archant has announced the launch of Homestead, which will circulate in the area of North London covered by the company’s weekly newspaper the Hampstead & Highgate Express.

The magazine, edited by India Block, aims to reaching new audiences and customers, with Archant aiming to reflect the “growing trend” for interior design and development among homeowners.

The targeted distribution plan means Homestead will go through the letter boxes of some of the most desirable homes in Hampstead, Highgate and surrounding postcodes.

Laura Adams, Archant content director, said: “We had a really clear vision for the concept of Homestead from the beginning – from the understated and visually led content to the high-end look and feel.

“The overall concept is to produce a beautiful-looking magazine that has enough longevity and long-term relevance to become a part of the interior design itself.

“The launch is a massive achievement for the Hampstead-based teams who have worked side-by-side to make this a success.”