A regional publisher has hailed a project which saw its journalists advise community groups on getting better media coverage.
Trinity Mirror held 27 ‘speedmatching’ events between November and March, which allowed representatives from such groups to meet journalists and discuss the best way to promote their projects in the press.
The events were held at regional newspaper offices, or other centres, and 154 different groups took part overall.
The project, run with the Media Trusts, was funded by the Department for Communities and Local Government.
More than 250 organisations had applied to take part, and TM says it will now consider holding similar events in future if funding can be found.
Neil Benson, Trinity Mirror’s editorial director for regionals, said: “These events are a win-win for everyone involved – our journalists made some great contacts and really enjoyed the experience, and the feedback from those charities and community groups who took part has been really positive.”