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Regional publisher creates tool to help football fans support local team

An online tool to help football fans find their closest non-league match has been set up by a regional publisher.

Trinity Mirror is encouraging supporters of the country’s biggest clubs to spend the weekend watching their local team by using the Non-League Match Finder app, which tells users the closest game to their front door.

Readers simply enter their postcode and how far they are willing to travel to bring up a list of nearby games.

Websites which feature the tool include Newcastle’s Chronicle Live, Get Reading and specialist site Football.London.

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The tool has been built with smart phone app Ground Hopper to coincide with Non-League Day which for the last nine seasons has encouraged supporters to spend the weekend watching some non-league football during the international break, when the nation’s biggest clubs don’t have games.

The idea for the tool came from TM’s content development analyst Tom Canning, who has a passion for lower league football, and was put together with the aid of the company’s central data unit in Manchester.

Tom said: “We looked at what we could do to ‘give back’ and support some of the smaller but no less important clubs within Trinity Mirror’s network that covers the majority of the UK.

“The tool, using data from Ground Hopper, looks for matches based on the postcode entered and lists all the fixtures within the selected radius for the coming Non League Day weekend.

“Millions of football supporters read our football coverage every month and if we can encourage even a fraction of those readers to find a match and get out on Friday, Saturday or Sunday then we’ll be delighted.”