A regional publisher has launched a “unique industry partnership” with a rail operator.
CN Group has teamed up with Virgin Trains to offer subscribers to some of its print publications discount rail tickets.
Subscribers to Cumbria Life, Bay Living, Dumfries and Galloway Life and Taste Magazine can get 25pc discount on off peak advance fares on Virgin’s west coast route for 12 months.
It expands on an offer first made available to readers of Carlisle Living two years ago.
Jonathan Nagle, sales director at CN Magazines, said: “We are delighted to have teamed up with Virgin Trains in this unique industry partnership.
“We are confident that the mutually beneficial scheme will continue to be a huge success allowing both businesses to fully develop and enhance their audiences in the North-West region.”
Adrian Varma, head of commercial partnerships at Virgin Trains on the west coast, said: “Since partnering with CN Group two years ago, our offer has proved popular – with their members travelling for business and leisure to Scotland and London.
“We’re pleased to be working with them to extend our exclusive offer to members across the print subscription portfolio.”
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Oh – and of course the paper will be the first to report news of any misdoings by Virgin Group. Take a walk and be independent.
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In response to Wordsmith: it clearly, repeatedly says the offer applies to *magazine* subscriptions. Albeit these mags are part of a group which also publishes newspapers, so maybe editorial integrity in the latter format will become indirectly compromised.
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