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Newsquest launches new free weekly to complement paid-for title

A regional publisher has launched a new free newspaper to complement an existing weekly title.

The first edition of the Warrington Post, produced by Newsquest, was published and delivered across Warrington today.

The 48-page edition will serve the town in addition to the paid-for Warrington Guardian, and includes business, health, education, fashion, travel and entertainment news and features.

The Post will also feature a summary of the best of the Warrington Guardian’s online content.

Warrington Post

Editor Hayley Smith said: “We are proud to launch the Warrington Post this week. The edition has a strong community feel, with the best coverage from the borough’s towns and villages.

“The Post also complements the Warrington Guardian, which continues to provide readers with the latest breaking news, crime, court cases, council decisions and the latest sport news and analysis, in particular [rugby league team] Warrington Wolves.”

In February 2016 Newsquest North West launched a new free weekly in the Bolton area under the branding of the ‘The Post’, which was followed up in January this year by the launch of a title under the same name in East Lancashire.

Newsquest North West managing director Nick Fellows said: “This new title launch reflects a change in strategic direction for free newspaper publishing.

“Combining targeted free distribution media alongside established paid for brands has provided local businesses with the best opportunity for reaching a more diverse audience potential.”