A former regional daily staffer has left the newspaper to found her own food and drink magazine.
Jade Wright, left, wrote the Liverpool Echo’s food and music pages for more than a decade, but has now launched Good Taste magazine, which aims to cover Merseyside’s hospitality sector.
Good Taste has launched with a team of six freelance contributors, but Jade hopes this will grow in future.
An initial 20,000 copies of the print publication will be distributed free in restaurants, bars and cultural attractions across Merseyside, and a companion website has also be set up.
Said Jade: “Every week we see new bars and restaurants opening their doors. Merseyside’s food and drink scene is booming, and we want to celebrate that. I get lots of messages from people who love food and drink asking which restaurant to try next or where might be suitable for a special occasion.
“There are so many new places it’s often hard to choose where to go. We want to help with that, and spread the word about brilliant independent businesses.
“We have a team of journalists who eat, sleep and breathe food and drink, who’ve worked for years at the heart of what has become the most exciting scenes in the UK.
“We are working hard to bring you all the latest news, reviews and insight you need to be sure you experience the best Merseyside has to offer, from restaurants and bars to cafes and independent food and drink producers too.”
Jade began her career as a BBC researcher before taking an MA in newspaper journalism at UCLAN.
Since then she has worked for the Oldham Evening Chronicle before moving to the Echo in 2006. She has also written on food and drink for the Daily Post and the Liverpool edition of Metro, and freelanced for magazines including Olive and ParentFolk.
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I worked with Jade for years. She’s a brilliant, hardworking, journalist. She was also an excellent MoC, fighting for the chapel for years. I wish her all the best of luck.
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Whilst wishing Jade every success I’m sure she will be aware that restaurants, bars and hotels are very forthcoming when offered free editorial but very reluctant to pay to be featured.
F and B establishments are all businesses after all and many, if not all are reluctant to pay for something they’ve been used to getting for free.
Presumably there’s a robust commercial plan in place along with competent well connected sales people on board to monetise the publication too.
It really is one thing having a passion and enjoying writing about it, a completely different one when having to make a living from it.
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