The Coventry Telegraph has topped Trinity Mirror’s online readership charts for the second month in a row.
The Midlands daily recorded a 56.3pc year-on-year increase in the number of daily average unique browsers visiting its website during September.
In September’s monthly Trinity Mirror ABCe figures, the Telegraph also scored the biggest year-on-year increase in terms of the number of likes its official Facebook page has received.
On Twitter, the Birmingham Mail recorded its eighth consecutive table-topping performance in a row, with a 38.4pc increase in the number of followers it has gained on the social network.
Average daily unique browsers for each newsbrand are as follows:
| Product | Daily users | MoM% | YoY% |
| Birmingham Mail | 370,884 | -7.5 | 42.4 |
| Bristol Post | 185,830 | 19.4 | N/A |
| Cambridge News | 80,472 | 27.4 | N/A |
| Chronicle Live (Newcastle) | 262,981 | -11.3 | 1.3 |
| Coventry Telegraph | 102,302 | -6.9 | 56.3 |
| Daily Post (Wales) | 128,846 | 11.6 | 46.4 |
| Derby Telegraph | 85,705 | -12.0 | N/A |
| Gazette Live (Teesside) | 117,786 | -9.2 | 5.6 |
| Get Reading | 50,827 | -17.2 | -6.5 |
| Get Surrey | 74,370 | -0.1 | 41.5 |
| Grimsby Telegraph | 48,609 | -2.9 | N/A |
| Huddersfield Daily Examiner | 80,003 | -2.6 | 34.5 |
| Hull Daily Mail | 138,391 | 3.2 | 33.1 |
| Leicester Mercury | 88,945 | -10.7 | 29.7 |
| Liverpool Echo | 622,187 | -21.9 | 18.1 |
| Manchester Evening News | 826,514 | -13.2 | 5.6 |
| Nottingham Post | 116,885 | -2.3 | N/A |
| Plymouth Herald | 99,144 | 0.2 | N/A |
| The Sentinel, Stoke | 94,508 | -5.1 | 28.7 |
| Trinity Mirror Regional Network | 4,549,295 | -7.4 | 22.2 |
| Visiter (Southport) | 17,970 | 9.8 | 32.8 |
| Wales Online | 407,724 | -3.8 | 16.8 |
Numbers of Facebook likes for each newsbrand are as follows:
| Product | Likes | MoM% | YoY% | |||
| Birmingham Mail | 291,403 | 1.1 | 23.4 | |||
| Bristol Post | 139,794 | 2.8 | N/A | |||
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N/A | |||
| Chronicle Live (Newcastle) | 256,149 | 1.3 | 24.1 | |||
| Coventry Telegraph | 53,435 | 2.8 | 50.1 | |||
| Daily Post (Wales) | 199,835 | 0.9 | 34.5 | |||
| Derby Telegraph | 61,044 | 2.9 | N/A | |||
| Grimsby Telegraph | 42,084 | 2.9 | N/A | |||
| Huddersfield Daily Examiner | 96,411 | 1.4 | 24.0 | |||
| Hull Daily Mail | 143,570 | 1.1 | 20.5 | |||
| Leicester Mercury | 65,135 | 2.9 | 41.4 | |||
| Liverpool Echo | 1,209,504 | 0.2 | 6.9 | |||
| Manchester Evening News | 1,496,484 | 0.6 | 26.7 | |||
| Nottingham Post | 99,352 | 1.9 | N/A | |||
| Plymouth Herald | 109,200 | 1.1 | N/A | |||
| Teesside Evening Gazette | 118,736 | 0.8 | 16.4 | |||
| The Sentinel, Stoke | 95,405 | 1.4 | 22.4 | |||
| Visiter (Southport) | 17,223 | 1.8 | 41.2 | |||
| Wales Online | 420,332 | 2.0 | 34.9 |
Numbers of Twitter followers for each newsbrand are as follows:
| Product | Followers | MoM% | YoY% |
| Birmingham Mail | 253,602 | 1.3 | 38.4 |
| Bristol Post | 116,261 | 1.5 | N/A |
| Cambridge News | 76,274 | 1.3 | N/A |
| Chronicle Live (Newcastle) | 157,998 | 1.2 | 32.3 |
| Coventry Telegraph | 74,803 | 1.2 | 31.2 |
| Daily Post (Wales) | 85,515 | 1.2 | 25.7 |
| Derby Telegraph | 67,545 | 0.9 | N/A |
| Grimsby Telegraph | 15,372 | 1.0 | N/A |
| Huddersfield Daily Examiner | 54,164 | 0.7 | 18.3 |
| Hull Daily Mail | 73,301 | 1.2 | 29.1 |
| Leicester Mercury | 97,143 | 1.0 | 28.4 |
| Liverpool Echo | 376,434 | 0.9 | 22.2 |
| Manchester Evening News | 499,196 | 1.1 | 33.5 |
| Nottingham Post | 130,186 | 1.1 | N/A |
| Plymouth Herald | 53,977 | 1.0 | N/A |
| Teesside Evening Gazette | 71,976 | 1.0 | 28.7 |
| The Sentinel, Stoke | 68,750 | 1.4 | 35.5 |
| Visiter (Southport) | 9,468 | 0.9 | 10.9 |
| Wales Online | 186,444 | 1.5 | 36.1 |
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I think these figures need to be taken with a huge pinch of salt. For example, daily unique browsers surely cannot be the number of different people viewing content but rather number of page views – not the same. Also, it’s one thing having X amount of followers on Facebook or Twitter but another having X amount of people actually viewing/engaging with content.
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“a 56.3pc year-on-year increase” WOW! Those profit margins must be soaring! HURRAH! It’s a brand new world!
What?
Oh.
I’ll get me coat……..
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Wow! 102,000 clicks! That’s probably earned them about £12.57p, such is the economics of vanity publishing figures. But the word ‘digital’ does strange things to newspaper management so it’s fantastic news to them, who are bored by printed papers (dull, old, not digital).
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Vanity stats worth diddly squat in real financial terms other than as figures to show to execs and shareholders who in all likelihood don’t understand the medium.
The actual return on this will not be enough to fuel a reps company car and like many others, I see these as the last desperate attention seeking actions of publishers who’ve lost their other real core markets
Q;
How do the bean counters at these publishers feel about the actual worth of these clicks to the business ?
Seriously I’d be very interested to know
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