A regional daily has dropped the word ‘evening’ from its name while a free sister weekly has ceased publication.
The changes see 10,000 copies of the Post’s Saturday edition, which now includes a 24-page lifestyle pullout, delivered free to homes across its patch.
As a result of the relaunch, its sister freesheet the Wigan Reporter has closed.
Editor Janet Wilson said: “Because the paper is available each morning we’ve taken the decision to drop ‘Evening’ from the masthead and have gone for a fresher, bolder look.
“We’ve introduced additional lifestyle and retro pages, together with more emphasis on news and sport.”
“The new-look has gone down well with both readers and advertisers.”
The new look Post came out for the first time on 11 February, while the Reporter ceased publication on 2 February.
The newspaper also celebrated a sporting triumph yesterday with a front page wraparound.
A special edition featuring a 12-page supplement was produced to mark rugby league side Wigan Warriors winning the World Club Challenge against Australia’s Cronulla-Sutherland Sharks.
Sports editor Phil Wilkinson, reporter Tom McCooey and night editor Andy Williams worked late into Sunday night to produce the special edition while also providing online and social media coverage.