A daily newspaper scored a social media hit this week after a tongue-in-cheek approach to David Cameron’s resignation as an MP.
The former Prime Minister announced he was leaving Parliament on Monday two months after stepping down in the wake of the Brexit vote.
The Western Daily Press, which circulates in the Cotswolds where Mr Cameron’s constituency is based, opted to take a “cheeky, local” slant on the week’s big political story.
Its front page, with the headline ‘Cotwolds MP retires from politics’ was subsequently widely shared on Twitter.
Editor Gavin Thompson said: “As a traditional regional morning newspaper, we cover national news so the Cameron story was relevant to our audience but we decided a cheeky, more local slant would help us stand out on the newsstands.
The Post, then edited by Mike Lowe, produced the front page in question in 2005 at the time of Charles’s wedding to Camilla Parker-Bowles.
Mike said at the time: “While it was a huge national story for every newspaper, for the edition of the Evening Post that circulates in Tetbury, it was a very local story and local news still sells newspapers.”