A weekly newspaper printed a jumbo poster for readers to celebrate a revived football club’s success.
The Hereford Times has given away the free 4.5ft by 2ft fold-out poster, pictured below, as an insert in its pages after Hereford FC reached the final of the FA Vase, the nationwide competition for clubs competing in the ninth tier of English football or lower.
The club’s previous incarnation, Hereford United, was wound up in the High Court in 2014.
The poster’s release was backed with a print and web campaign to encourage fans to stick it up in front windows across Herefordshire in the run-up to the final at London’s Wembley Stadium on 22 May.
Times editor Peter John said: “It’s been an amazing first season for the club. They’ve only been around for about 16 months and were formed by a consortium of fans and local businessmen after Hereford United was wound up in the High Court in 2014.
“It’s been a really special time for the new club, fans, city and the wider county and we wanted to do something big at the Hereford Times to mark this historic trip to Wembley.”
Hereford FC also won the Midland Football League Premier Division title this season, enjoying gates of over 4,000.
They will now play in the Southern League Division One South & West next season as a result.