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Weekly newspaper changes name to match online brand

A weekly newspaper has changed its name as part of a relaunch designed to bring it into line with its online brand.

The MK News, in Milton Keynes, is now printing under the name ‘OneMK’, the name under which its website already operates.

As a result of the change, a “bigger and better” newspaper has been promised along with a “range of different content” highlighting why readers should be proud of Milton Keynes.

The former Local World paper’s masthead has also changed to reflect the move to the ‘OneMK’ brand.

The MK News’s website was rebranded as OneMK in July with more emphasis being put on user generated content, allowing organisations such as community groups to upload their own copy to its pages.

The first edition under the new title was released last month with a front page wraparound advertising the change, pictured below.


An editorial explaining the change reads: “Community matters and OneMK wants to reflect that. It realises the role a local newspaper and website can play in supporting its community and promises to help you feel good about this special place whenever it can.

“It will not shy away from reporting bad news, but it will highlight why local people should be proud of the city. To do this it has taken the best bits of MK News and launched a bigger and better newspaper called OneMK, aimed at showing why Milton Keynes is such a vibrant and exciting place to live and work.

“As well as all the essential news from Milton Keynes and the surrounding area, we will be highlighting why people should be proud of the city with a range of different content.

“Look out for our reporters as they visit your area to highlight all the latest achievements, discover what your local sports teams have been up to and find out what people are saying on all the hot topics.”

The paper also pledges to campaign on issues such as getting fairer parking for workers in Central Milton Keynes and improving the city’s unique redways and underpasses network, while increased leisure, business and education news is also promised.

Editor Cally Jenkins said: “We want to report on all the things that are important to the people who live and work here – and that’s not just local news and sport.

“From where to go and things to do to with your family to traffic and travel, TV and weather OneMK, along with its website – aims to give our readers the full story on everything Milton Keynes 24/7.”


The ltest edition of OneMK, left, and the last edition of the MK News

The latest edition of OneMK, left, and the last edition of the MK News


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  • March 4, 2016 at 11:43 am

    Tipping point reached here then with the online brand swallowing up the printed version,first of many such moves across the U.K.?

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  • March 4, 2016 at 2:43 pm

    What a thoroughly bloody awful-looking thing.

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  • March 4, 2016 at 5:41 pm

    Does “One” refer to the number of journalists employed … or the readership?

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  • March 7, 2016 at 10:54 am

    Hang on a minute – here’s somebody trying to keep the printed version alive by melding it with the online product. A new idea? I don’t know, but I’d be interested to see how it works out, especially if they are promising a bigger and better newspaper. Give it a chance, eh?

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