A TV illusionist may be behind a bizarre advert which has appeared in four regional dailies, it has been suggested.
The notice, which appeared on page 43 of Monday’s Manchester Evening News, has led the newspaper to speculate it may be the work of Derren Brown.
The advertisement, printed in black capital letters on a yellow background, reads “the nail will be kept in bag number three”, while beneath it continues “(and another bag will be knocked off the table by a clumsy cow)”.
Brown is due to appear at Manchester’s Lowry Theatre tonight and inquiries by MEN reporter Alexandra Rucki established that the ad had been placed by a mystery woman from London.
Brown’s agent declined to comment, but it has since emerged that his representatives purchased 600 copies of Monday’s edition.
Wayne Ankers, the MEN Associate Editor for News said: “Now we are fully immersed in the digital world all our reporters regularly pick up tips from Twitter and Facebook.
“But they are also trained not to forget the traditional methods of finding a story.
“This includes going through the public notices and BMDs on a daily basis and Alex was the first to spot this strange advert.
“A quick Google check discovered the same had happened elsewhere. We checked with advertising and the notice was booked by a mysterious woman from London – so we are just waiting for Derren’s PR people to confirm he is behind it.”