January saw a growth in audience for all Trinity Mirror regional daily newspaper websites and associated social media channels according to the latest ABC figures.
All the sites for which the company submits figures showed year-on-year increaeses, with the Liverpool Echo recording the biggest rise in the number of daily average unique browsers over the course of the month.
The Echo recorded a total average of 555,676 unique browsers each day, representing a 31.6pc increase on December 2014.
Wales Online’s daily average of 327,001 saw it record the biggest year-on-year increase at the company, representing a 47pc increase on the previous January.
All titles continued to record increases in the number of readers using their Facebook and Twitter channels during January.
The following table shows the web figures for December in full:
|Website||Daily Average UB||M-o-M change (pc)||Y-o-Y change (pc)|
|Daily Post (Wales)||84,812||9.9||32.9|
|Huddersfield Daily Examiner||59,774||13.3||15.3|
|Manchester Evening News||693,315||24.2||23.2|
|Teesside Evening Gazette||112,987||11.5||36.7|
The following table shows the Facebook figures for October in full:
|Website||Facebook ‘likes’||M-o-M change (pc)|
|Daily Post (Wales)||94,045||7.9|
|Huddersfield Daily Examiner||62,766||4.3|
|Manchester Evening News||888,648||4.4|
|Teesside Evening Gazette||87,520||2.3|
The following table shows the Twitter figures for October in full:
|Website||Twitter ‘followers’||M-o-M change (pc)|
|Daily Post (Wales)||53,257||2.6|
|Huddersfield Daily Examiner||37,599||2.4|
|Manchester Evening News||294,050||2.4|
|Teesside Evening Gazette||42,595||2.5|
ABC has also revealed Northern Ireland’s daily newspapers all experienced a decline in circulation during the last six months of 2015.
According to the latest figures for the island of Ireland, four Belfast-based titles saw a drop between July and December last year compared to the same period in 2014.
The Belfast Telegraph remains the province’s most read daily newspaper, with an average circulation of 42,808.
However, this represented a 3pc decline in the second half of the year compared to the first half, and a 6.7pc decline compared to the second half of 2014.
Its sister title Sunday Life had an average circulation of 40,057 – a 1.3pc half-yearly decline.
The Irish News recorded an average of 36,974 (a decline of 1.8pc for the period), while the Belfast News Letter recorded a 16,618 average (down 5.1pc for the period).
As part of the same report, annual figures were released for the bi-weekly Derry Post and three Northern Irish weekly newspapers – Enniskillen’s Impartial Reporter, the Fermanagh Herald and the County Derry Post.
The figures for Northern Ireland’s daily and Sunday newspapers in full:
|Newspaper||Average circulation Jul-Dec 2015||Change on Jan – Jun 2015 (pc)||Y-on-Y change (pc)|
The figures for Northern Ireland’s weekly and bi-weekly newspapers in full:
|Newspaper||Average circulation||Total 2015 change (pc)|
|County Derry Post||4,198||-4|
|Derry News – Monday||4,388||-9.9|
|Derry News – Thursday||4,165||-11.7|