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All bar one of regional publisher’s titles show year-on-year online growth

ABClogo-e1424873874120All bar one of Trinity Mirror’s regional news websites saw a year-on-year increase in traffic, according to the latest ABC figures.


The group’s main regional titles continued to see year-on-year growth in web browsers compared to September 2015 – except the Huddersfield Daily Examiner, which recorded a 4.29pc decrease.

The Birmingham Mail recorded the largest growth in that metric, at 41.04pc.

An earlier version of this story stated that the number of Facebook likes the Hull Daily Mail received had doubled, while its number of Twitter followers halved.

Trinity Mirror have since confirmed to us that this was due to the Mail’s Facebook ‘likes’ and Twitter ‘followers’ being published the wrong way round in ABC’s report.

The full figures for each newsbrand are as follows:

Product Metric Sep-16 MoM% YoY%
Birmingham Mail Daily web browsers 260,451 -9.11 41.04
FB likes 236,072 2.19 79.88
Twitter followers 183,220 5.81 68.56
Chronicle Live (Newcastle) Daily web browsers 259,514 -3.52 25.93
FB likes 206,480 3.69 69.74
Twitter followers 119,472 4.28 54.77
Coventry Telegraph Daily web browsers 65,459 4.43 13.04
FB likes 35,594 4.18 58.88
Twitter followers 57,003 4.8 56.01
Daily Post (Wales) Daily web browsers 88,031 -4.83 17.51
FB likes 148,557 14.26 169.2
Twitter followers 68,047 3.98 41.63
Get Reading Daily web browsers 54,378 -14.55
Get Surrey Daily web browsers 52,568 3.82
Huddersfield Daily Examiner Daily web browsers 59,471 -7.84 -4.29
FB likes 77,735 3.43 68.14
Twitter followers 45,801 3.06 35.29
Hull Daily Mail Daily web browsers 103,984 -5.84
FB likes 56,870 4.99
Twitter followers  119,183 3,16
Leicester Mercury Daily web browsers 68,573 -8.43
FB likes 46,074 2.31
Twitter followers 75,643 4.92
Liverpool Echo Daily web browsers 526,691 -11.95 33.25
FB likes 1,131,694 0.44 12.81
Twitter followers 308,169 2.22 33.46
Manchester Evening News Daily web browsers 782,492 -6.08 34.29
FB likes 1,181,275 4.56 58.88
Twitter followers 374,035 3.55 42.16
Teesside Evening Gazette/Gazette Live Daily web browsers 111,509 2.47 14.08
FB likes 101,977 2.97 38.44
Twitter followers 55,939 3.9 45.73
The Sentinel, Stoke Daily web browsers 73,461 -4.69
FB likes 77,940 6.03
Twitter followers 50,752 6.28
TM Regional Network Daily web browsers 3,721,519 -4.52 81.46
Visiter (Southport) Daily web browsers 13,533 7.17 26.65
FB likes 12,200 14.26 226.7
Twitter followers 8,534 1.6 20.72
Wales Online Daily web browsers 349,014 9.45 8
FB likes 311,517 3.55 116.2
Twitter followers 137,018 5.09 64.3


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  • October 20, 2016 at 3:43 pm

    More meaningless tosh. Until Facebook like are a hard currency (preferably tied to the value of the Euro) these figures are worthless. As for the fickle Twitterati; who cares.

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  • October 20, 2016 at 4:18 pm

    I’m not going to ask the same old question that no doubt majority of people are thinking with regards to popularity not equating to revenues but tell me someone, with social media likes up but other social media followers down what use is this and what does it tell the papers concerned?

    All that matters in business terms are bottom line revenues and only copy sales and advertisers equate to hard cold revenue, popularity or otherwise is pointless vanity

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  • October 20, 2016 at 6:49 pm

    The reality is that website clicks, Facebook likes, Twitter follows and ‘engagement metrics’ have expanded exponentially. To impressive levels in many cases. Revenue attached to it has not. It isn’t even close.
    At some point, someone is going to have to concede that it isn’t ever going to happen, not without some radical thinking that doesn’t simply involve pushing journalists to get ‘more web hits’.

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  • October 21, 2016 at 10:10 am

    I can’t quite believe these figures. For the Local World papers, I’m sure the TM axe hasn’t quite started demolishing readerships as much as those that have suffered longer.
    But, are these individual browing trips counted each time someone clicks onto a website, or per user?
    Because having read the offering from some of TM’s titles, I can only presume it’s the sport offering, not the news, that is keeping these figures afloat in terms of online readership.
    Or maybe the rise in clickbait?
    I’m sure the breakdowns are available.
    Who was it said ‘lies, damn lies and statistics’?

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  • October 21, 2016 at 10:37 am

    Not me, Saddened J. I just stick with lies – you know where you are with them.

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  • October 21, 2016 at 11:45 am

    Here’s a question … when these regional publishers quote to advertisers the mindbending figures (which in some cases seem to have more viewers than the population), I’ll bet they don’t assess the vast numbers who use Adblocker, without which the Trinity Mirror sites are unusable.

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  • October 21, 2016 at 1:07 pm

    TM’s websites don’t make enough money to keep the present structure afloat, so the company cuts costs by closing newspapers and savaging staff numbers at newspapers, which still make up the majority of their income.
    As Jeff Jones is fond of saying: wibble.

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  • October 22, 2016 at 3:16 pm

    Revenue generation isn’t a popularity contest. If it were, TM wouldn’t be shutting another four papers.
    How long until the first ‘big’ regional goes digital only with just a handful of reporters? I’m guessing five years. Well, my heart hopes for five but my brain says I’m a sentimental fool and it’ll be three years (or less).

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  • October 24, 2016 at 11:14 am

    Regional: I’m probably just as big a sentimentalist as you – perhaps more so – but as a print junkie, I would estimate my remaining time in the business as being no longer than two years. And I’ll be glad of that.

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  • October 24, 2016 at 2:51 pm

    Same old tedious comments on here.

    More Facebook likes = more web traffic
    More web traffic = more digital ad revenue

    Print revenue continues to fall. One day it will reach a point at which it won’t be cost-effective to print newspapers. At that point only the websites will be left. It’s not rocket science.

    Well done TM for helping to keep local news relevant in the digital age.

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  • October 24, 2016 at 6:36 pm

    ” …. At that point only the websites will be left” says zenithar

    Only if money continues to be pumped into them from other parts of the business to top them up as they will have shrivelled and died in that time having failed to capture an audience of both readers and business advertisers to fund the sites through advertising .
    then what?
    ” sponsored content” is farcical and the last scrapings of the content barrel and puts more vistors off than it attracts so If people are happy to get a wide range of quality local and national content for free from credible sites which are seeing high volumes of web traffic they certainly won’t be seeking out regional newspaper sites either free or with a paywall.

    Popularity via likes and followers just underlines how far removed from a business world those running the regional press has become if this is deemed currency of value,it isn’t.
    Too many big specialist news providers are serving up high quality content for parochial sites ever to become financially viable or of worth,

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