A regional daily scored a social media double in the latest round of Trinity Mirror ABC figures.
All the newspapers for which the company submits figures showed year-on-year increases for their websites, as well as Facebook and Twitter channels.
On social media, Newcastle’s Chronicle Live online brand was the big winner, topping the tables for increases on both Facebook and Twitter.
On Facebook, it saw a 172.3pc increase in Facebook ‘likes’ from March 2015 to March 2016 – with a total of 222,516 readers now receiving updates from its channel on the social media website – while on Twitter, Chronicle Live now has 133,250 ‘followers’ – a 116.3pc increase.
The Teesside Evening Gazette recorded the largest year-on-year increase on its website during March, with 122,093 daily average unique browsers representing a 62.3pc rise.
The Huddersfield Daily Examiner had the second largest increase over the same period, with 62,732 browsers represnting a 49.8pc growth.
Four websites showed a month-on-month decrease in visitors during March – the Birmingham Mail, Coventry Telegraph, Chronicle Live and Liverpool Echo – but this may have been attributable to the early Easter.
The following table shows the web figures for March in full:
|Website||Daily Average UB||M-o-M change (pc)||Y-o-Y change (pc)|
|Daily Post (Wales)||83,141||-14.2||55.2|
|Huddersfield Daily Examiner||62,732||1.5||49.8|
|Manchester Evening News||660,484||2.4||42.2|
|Teesside Evening Gazette||122,093||5.7||62.3|
The following table shows the Facebook figures for March in full:
|Brand||Facebook ‘likes’||M-o-M change (pc)||Y-oY change (pc)|
|Daily Post (Wales)||102,492||4.8||140.9|
|Huddersfield Daily Examiner||66,686||3.1||99.1|
|Manchester Evening News||948,641||3.4||81.2|
|Teesside Evening Gazette||91,923||2.9||64.1|
The following table shows the Twitter figures for February in full:
|Brand||Twitter ‘followers’||M-o-M change (pc)||Y-o-y change (pc)|
|Daily Post (Wales)||56,448||3.2||40.6|
|Huddersfield Daily Examiner||39,396||2.4||38.1|
|Manchester Evening News||310,148||2.9||44.8|
|Teesside Evening Gazette||45,384||3.5||43.6|