A regional daily scored a social media double in the latest round of Trinity Mirror ABC figures.
All the newspapers for which the company submits figures showed year-on-year increases for their websites, as well as Facebook and Twitter channels.
On social media, Newcastle’s Chronicle Live online brand was the big winner, topping the tables for increases on both Facebook and Twitter.
On Facebook, it saw a 172.3pc increase in Facebook ‘likes’ from March 2015 to March 2016 – with a total of 222,516 readers now receiving updates from its channel on the social media website – while on Twitter, Chronicle Live now has 133,250 ‘followers’ – a 116.3pc increase.
The Teesside Evening Gazette recorded the largest year-on-year increase on its website during March, with 122,093 daily average unique browsers representing a 62.3pc rise.
The Huddersfield Daily Examiner had the second largest increase over the same period, with 62,732 browsers represnting a 49.8pc growth.
Four websites showed a month-on-month decrease in visitors during March – the Birmingham Mail, Coventry Telegraph, Chronicle Live and Liverpool Echo – but this may have been attributable to the early Easter.
The following table shows the web figures for March in full:
| Website | Daily Average UB | M-o-M change (pc) | Y-o-Y change (pc) |
| Birmingham Mail | 206,877 | -9.6 | 18.1 |
| Coventry Telegraph | 61,288 | -6.6 | 8.3 |
| Chronicle Live | 228,464 | -2.2 | 36.1 |
| Daily Post (Wales) | 83,141 | -14.2 | 55.2 |
| Huddersfield Daily Examiner | 62,732 | 1.5 | 49.8 |
| Liverpool Echo | 484,219 | -2.8 | 36.2 |
| Manchester Evening News | 660,484 | 2.4 | 42.2 |
| Teesside Evening Gazette | 122,093 | 5.7 | 62.3 |
| Wales Online | 350,786 | 2.1 | 46.9 |
The following table shows the Facebook figures for March in full:
| Brand | Facebook ‘likes’ | M-o-M change (pc) | Y-oY change (pc) |
| Birmingham Mail | 208,483 | 3.0 | 129.4 |
| Coventry Telegraph | 28,810 | 4.2 | 65.7 |
| Chronicle Live | 222,516 | 33.7 | 172.3 |
| Daily Post (Wales) | 102,492 | 4.8 | 140.9 |
| Huddersfield Daily Examiner | 66,686 | 3.1 | 99.1 |
| Liverpool Echo | 1,079,535 | 1.1 | 28.0 |
| Manchester Evening News | 948,641 | 3.4 | 81.2 |
| Teesside Evening Gazette | 91,923 | 2.9 | 64.1 |
| Wales Online | 237,942 | 7.6 | 151.9 |
The following table shows the Twitter figures for February in full:
| Brand | Twitter ‘followers’ | M-o-M change (pc) | Y-o-y change (pc) |
| Birmingham Mail | 135,557 | 4.5 | 60.7 |
| Coventry Telegraph | 44,861 | 3.9 | 51.5 |
| Chronicle Live | 133,250 | 45.1 | 116.3 |
| Daily Post (Wales) | 56,448 | 3.2 | 40.6 |
| Huddersfield Daily Examiner | 39,396 | 2.4 | 38.1 |
| Liverpool Echo | 269,364 | 2.2 | 34.9 |
| Manchester Evening News | 310,148 | 2.9 | 44.8 |
| Teesside Evening Gazette | 45,384 | 3.5 | 43.6 |
| Wales Online | 107,211 | 4.3 | 71.4 |
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Please supply the corresponding revenue increases. Thanks.
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Fantastic news… How much money did all those Twitter and Facebook hits make them?
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Fabulous.
Can’t wait to see their circulation figures.
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Wow. That’s amazing. Congratulations?
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Excellent news.
Well done.
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wow and they say the industry is in decline-i beg to differ looking at these impressive figures!
you also cant put a price on social media popularity
literally!
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Figures for Coventry Telegraph perpetually down each time they are published. Empirical evidence would suggest repeated excuses such as Easter are beginning to wear thin. Other organisations in the region watching who are not displaying such negative digits over recent years.
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Any chance they could release the engagement rates? Not really sure this crude metric tells us very much of anything.
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Give me strength. I really am at a loss what this nonsense means. Facebook ‘likes’ are now legal tender are they?
Next time I pop into Tesco I’ll offer to settle up at the till with a wallet full of Facebook ‘likes’ and see how far that gets me, eh?
Why not just pay reporters in tweets? Perhaps these ‘followers’ can chip in a few quid to help out newsaper groups’ ailing pension funds.
The numpties who pump out this marketing bull really are living in a parallel universe. Get as many FB likes as you want, it won’t pay the bills.
When FB and Twitter lose their appeal where will these new media carpetbaggers turn? Think that won’t happen? I give you Friends Reunited, Yahoo etc etc.
As I say regularly, I despair.
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Have we not been here before? Lots of stats and no hint of money made. I wonder why?
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More smoke and mirrors,all this tells me is that more and more people are choosing to get their news for free via social media as opposed to paying for it,it would be more telling to see how visitors to these sites are engaging with the papers if at all?
reports and PR puffs such as this and from other local publishers about online /social media growth is just window shopping by the visitors and window dressing by the company ,something to divert attention away from falling copy sales but from a business point of view,completely worthless
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I can see where some of the commenters here are coming from but – surely likes, traffic and clicks are a measure of readers actually engaging with a site?
And while it does seem a bit airy fairy it is a measure way ahead of the rather inexact science/black art of the reader survey and focus groups of the past which also seemed to produce optimistic and ego-massaging ‘numbers’ for whoever was listening.
Numbers like those above, while unsophisticated can be used to attract advertisers.
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No confused
The only useful metrics would be to gauge user interaction and engagement with the sites and its content.
If I sat at a keyboard and clicked and refreshed pages or went off site then back on again I could rapidly increase the figure without actually doing anything,it’s like counting people looking in a shop window and shouting about there being more viewers than ever, despite none making a purchase. Totally pointless
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Sure, that’s exactly what I am asking, Confused. Let’s see what “numbers like those above” have contributed to revenue. Can’t be all that difficult to work out… can it?
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Anyone seeing any odd accounts ‘liking’ regional stories?
One ‘like’ today on a regional account from someone working at a Thai company and lives in Amphoe Bang Pa-In, Phra Nakhon Si Ayutthaya, Thailand.
Likes a zillion pages etc with some random ones such as Mirror TV.
It could be the great work being done has international reach?
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