A regional daily has relaunched with the promise of bringing its “lively digital personality” into print for readers.
The Chronicle, Newcastle, has shifted towards increasing its lifestyle offering and a “brighter, more positive tone” in the relaunch, with the first edition of its new look hitting the streets yesterday, pictured below.
The newspaper has introduced Chron Life, a new daily section of lifestyle content, including What’s On, nightlife, TV and puzzles.
Trinity Mirror says the refresh builds on the “phenomenal success” of its ChronicleLive online brand, the fourth biggest regional news site in the UK, by taking its “lively digital personality” into print.
The relaunched newspaper is being promoted on radio and in Newcastle city centre, while the paper’s sales team are also launching a new half-price home delivery offer. Its cover price remains at 65p.
Editor-in-chief Darren Thwaites said: “Newcastle has undergone a remarkable and triumphant transformation in recent decades and we’ve redesigned The Chronicle to reflect this.
“The new-look paper will tell readers all they need to know to get the best out of life in the North East, as well as fighting their corner, and celebrating the community’s achievements.
“Readers and advertisers can expect the refresh to bring the brand’s most popular content together in a modern, bright and entertaining format.”